Marketing & Advertising Understanding people and shaping messages that influence decisions.
Overview Marketing & Advertising focuses on how to research markets, understand consumers, and design communication strategies.
Core subjects Principles of Marketing Consumer Behavior Brand Management Advertising Strategy and Creative Development Digital Marketing and Social Media Market Research and Data Analysis Integrated Marketing Communications Sales and Retail Management Content Strategy and Copywriting Basics Specializations Biomarketing Marketing Business Marketing Advertising Advertising – Audiovisual Advertising – Graphic Design Advertising – Journalism and Radio/TV Advertising & Communication Advertising and Marketing Graphicsand Advertising Career paths Marketing Executive / Officer Social Media Manager Brand Assistant / Coordinator Advertising Account Executive Content Creator / Copywriter Market Research Analyst Digital Campaign Manager / SEO-SEM Specialist Product / Brand Manager (with experience) Study snapshot Duration Typically 3–4 years Workload Moderate – projects, presentations, campaign plans Difficulty ★★★☆☆ — more applied and creative than formula-heavy Practical components Campaign projects, case studies, social media simulations Internships Highly recommended in agencies, brands, or media firms Where to study Marketing & Advertising in Lebanon American University of Culture and Education : Marketing & Advertising – $25,000 – $40,000American University of Science and Technology : BA in Communication Arts: Track Digital Advertising – $23,320American University of Science and Technology : BS in Business Marketing – $23,100American University of Science and Technology : BS in Business Marketing Track Digital Marketing – $23,100Antonine University : Advertising – $16,320Antonine University : Marketing and Management – $19,200Beirut Arab University : Marketing – $17,913Islamic University of Lebanon : Marketing – $9,000 – $15,300Lebanese American University : Marketing – $88,044Lebanese International University : Advertising – $18,252Lebanese International University : Marketing – $17,721Lebanese University : Advertising & Marketing Communication – $240 per yearLebanese University : Marketing – $240 per yearMiddle East University : Marketing – $18,800 – $20,680Modern University for Business and Science : Marketing – $19,270Notre Dame University – Louaize : BBA in Marketing - AACSB Accredited Program – $36,340Rafik Hariri University : Marketing and Advertising – $23,111Université Saint-Joseph : Business Administration and Management - 120 credits Concentrations: Industrial Management, International Marketing in a Digital Environment, Management, Finance – $32,940University of Balamand : Business and Management: Marketing and Innovation – $26,231Related majors