Public Relations & Advertising

Managing reputations and crafting messages that influence audiences.

Overview

PR & Advertising focuses on how organizations communicate with the public and how campaigns are designed.

Core subjects

Principles of Public Relations and Advertising
Media Writing for PR and Advertising
Strategic Communication Planning
Brand Management and Positioning
Social Media and Digital Campaigns
Crisis Communication and Reputation Management
Consumer Behavior Basics
Research and Evaluation in Communication Campaigns

Specializations

Public Relations
Communication Arts : Public Relations
Communication Arts : Track Digital Advertising
Advertising & Communication

Career paths

PR Officer / Communication Specialist
Advertising Account Executive
Social Media Manager
Brand Communications Coordinator
Content Creator / Copywriter
Marketing Communications Officer
Corporate Communications Manager
Event and Sponsorship Coordinator

Study snapshot

Duration: Typically 3–4 years
Workload: Moderate to high – projects, campaigns, presentations
Difficulty: ★★★☆☆ — depends heavily on creativity, initiative, and soft skills
Practical components: Campaign projects, simulations, internships in agencies or comms departments
Internships: Very important for building portfolio and contacts

Where to study Public Relations & Advertising in Lebanon

American University of Science and Technology: BA in Communication Arts: Public Relations – $23,320
Haigazian University: Advertising & Communication – $34,840
Lebanese International University: Public Relations – $18,252
Lebanese University: Public Relations & Corporate Communication – $240 per year

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